I’m not a whiskey drinker, but even I know Bulleit Whiskey is a Kentucky staple and a classic. But what if you paired it w/ tacos and burgers? Hmmmmmm….interesting. With a wide range of different asks for this social copy brief we wanted to keep the classic Bulleit language, but also throw in a breakthrough….what if you paired Bulleit with foods you might not think about at first in different locations.

My Role: Wrote all the headlines and social copy for this project.