Le Labo
When fragrance is perfectly crafted, it’s a magical feeling.
The Le Labo Lab - The Most Luxurious Greenhouse.
(Young Ones Shortlist, 2024)
What is it? An activation celebrating the alchemy of luxury.
Victorian greenhouse in the middle of a meadow of night-blooming flowers only open after sundown. Guests pick their own flowers and craft them into bespoke perfumes. Spirits available at the cocktail bar.
Invitations
Product Innovation - The Black Bottle
Spellbook: DIY salves and potions that guests can take home from the experience.
Drinks: A sample cocktail menu and coasters. The cocktails utilize the Le Labo naming convention: the topmost “note” or most dominant ingredient plus the total number of components.
Social
Team (Alphabetical):
Jade Chen (AD)
Bryce Randall (Strategist)